A swimwear campaign shot in Siberia in April — months before summer even arrives.
You can't shoot swimwear outdoors in Siberia in April — winter is barely over. Instead of faking summer or waiting for it, the campaign split into two worlds.
Botanical garden, natural light. A summer that doesn't exist outside yet — but does in here.
Indoor pool, underwater housing on the camera. The eye-catcher of the campaign.
The campaign led the brand's summer drop — key visual on the site and app main page, full series across socials, paid ads, and product imagery for marketplace listings.
Motion cut from the same shoot ran on the in-store screens across retail.