KLYUSE.VISUAL
← Back to index
Real shoot Concept Production Autumn 2026

Autumn
out of town

An autumn collection shot at a country house, where nothing has a screen in it.

Client
Marmalato
Role
Concept · Production
Year
2026
Range
Autumn — knitwear, outerwear, bags, shoes

Everyone is worn out by screens, so the autumn collection went the other way — a house outside the city, water in a tin basin, a hen in your arms, sunflowers over the fence. It feels like a childhood summer at your grandmother's, except the clothes are ones you would actually wear now.

Washing in a tin basin by the sunflowers
Campaign · key look
Part I

The yard

Late sun, a fence, whatever the day happened to involve — laundry, bread, a hen that would not sit still.

Hands wringing cloth over the basin
Campaign · detail
Model holding a white hen in a tweed suit
Campaign · portrait
Model with bread and a bottle of milk
Campaign · look
Model under garden sprinkler at golden hour
Campaign · look
Structured bag on a bicycle rack
Product · bag
Suede crossbody bag on the bike
Product · bag
Burgundy suede Mary Janes on a bench
Product · footwear
Model in the kitchen with a basket of vegetables
Campaign · look
Part II

Inside the house

The same day, indoors. Lace curtains, dust in the light, knitwear you do not take off.

Model lying on linen in a knitted headband
Campaign · portrait
Model on the bed in slippers and a knit
Campaign · look
Model by the window in a cream knit
Campaign · look
Role (what I did)
Concept & production, end to end. The idea came first — a season people are tired of screens — and the location, casting and styling followed from it.
01
Concept
Digital fatigue as the starting point: a childhood summer in the village, styled the way people dress now.
02
Location scouting
Found a country house that worked as one continuous set — yard, kitchen, bedroom, all in the same light.
03
Team & casting
Assembled the crew and cast three models against the mood, not against a beauty standard.
04
Props & styling
Tin basin, bicycle, garden hose, bread, a live hen. Real objects rather than set dressing.
05
Shot list
Mapped every frame to where it would run: site, app main, socials, paid ads, marketplace listings.
06
Shoot direction
Directed the day on set, from the first yard frame to the last one indoors.
07
Selects & rollout
Final selection and delivery across every channel above.