A rave inside a real airport terminal — and an entire visual world for it, generated rather than shot.
Client
Aviasales × COYC
Role
Concept · AI production · Motion
Date
15—16 Nov 2025 · 21:00—05:00
Venue
Airport terminal, Novosibirsk
Aviasales teamed up with COYC — the crew behind the city's parties — to throw a night inside an actual airport. Every visual it ran on is mine, and every one of them is AI-generated: the announcement, the ads that sold the tickets, the character everyone queued to photograph, the eight-hour film on the stage screens.
Generated (for one night)
(01)Announcement creativesAI stills · social
(02)Video ads that sold the ticketsAI motion · vertical
(03)Cardboard AviaslavAI character · printed
(04)Stage screen filmAI motion · LED
01
The announcement
Generated, not photographed. The key visual had to do two jobs at once: read as a club poster, and make it obvious this was happening in an airport. Blue cabin light, a hi-vis vest, a logo for a head — and the lineup where a boarding pass would be.
Key visual · social
02
The ads that sold the tickets
AI-generated vertical motion for feeds and stories, built to stop the scroll and push straight to the ticket link. The cardboard Aviaslav next to it started as a generated character and ended up as the queue's photo op.
Video ad · ticket salesVertical
Aviaslav · photo-op characterOn site
03
The film on the screens
A long-form generated loop for the stage LED wall — the same airport world in motion, cut to run behind every set from nine until five. Three excerpts.
Terminal 2/2, nine in the evening to five in the morning. Two stages, flash tattoos at the merch drum, and a Soviet-era departures hall lit like a club.
The venue · terminalDepartures hall · domeMerch drum · flash tattoosArt installation
Role (what I did)
Concept and full AI production for a brand collab that had to survive being looked at all night.
01
Visual world
Turned airport signage, hi-vis and cabin-blue into a club language that still read as Aviasales at a glance — then built it entirely in generation.
02
Announcement & ads
Generated key visual and vertical motion for feeds — the creatives that carried ticket sales, with no shoot behind them.
03
Character
Aviaslav — the logo-headed mascot, generated, then printed on cardboard and placed next to the security gate.
04
Screen film
Long-form AI motion for the stage LED wall, cut to loop behind eight hours of sets without getting old.
Live (in the room)
Shot from the floor: the generated film running behind the decks, and the recap that went out after.
Stage · the film running liveRecap reel · after the night
