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Shoot + AI Hybrid Social 2026

Product
rework

Ordinary product shots, turned into scenes worth stopping for.

Client

Marmalato

Role

Concept · AI production

Year

2026

Format

Instagram carousel

Catalogue photography is built to inform, not to stop a scroll. The brief was simple: take products people had already scrolled past — a bag, a hat, sneakers — and give each one a second, more insistent entrance.

The bag becomes a book on the shelf01

Flight, framed in marble02

The keyboard, up close03

A bite, mid-air04

Colour, in water05

Role (what I did)

Concept and full AI production for a carousel meant to do one job: make people stop.

Concept

Selected products that read as flat on a catalogue page — the ones that needed a second life the most.

Look & scene

Styled each product into a look, then placed the look into a believable everyday scene — office, library, airport.

Metaphor

For each scene, grew a visual metaphor out of one detail — the eye-catcher half of every pair.

AI production & edit

Generated and directed all imagery and motion; cut the carousel, delivered ready to post.

Result (one post)

Post insights · Instagram

The post reached far beyond the account's own following — 76% of views came from non-followers.

161K

Views

9.4K

Interactions

3.6K

Likes

3.2K

2.4K

Saves

239

Profile visits

Shares and saves outpacing comments is the tell: people didn't just look — they kept it, or sent it on.

Product (before)

Where every scene started — standard catalogue photography, flat lighting, white background.

Productrework

Product
rework