The same garment, the same stock, the same warehouse. A card that stops looking like last season.
Format
Product card rebuild
Role
Concept · AI production · Styling
Input
Existing catalogue photos
Output
Full card set, ready to publish
Two ways in (whatever you already have)
If the shoot already exists
Rework what's on the site
Old on-model photos, dated styling, a model who no longer fits the brand. Nothing needs reshooting — the existing frames become the source, and the card comes back current.
If there's no shoot at all
Send a phone photo instead
Lay the item down, shoot it on a phone in whatever light the office has. That's enough to build the full card — model, scene and all. Shown in part two, below ↓
Retail rarely has a problem with the product. It has a problem with how the product was photographed three years ago — and with the fact that reshooting the whole catalogue costs more than the season is worth.
Before
The card as it was
A live product page and the four photos behind it — three on the model, one product still. Everything works — nothing pulls you in.
Live product card · before
Before · original catalogue shoot4 frames
Original · frontOriginal · backOriginal · full lengthOriginal · product still
After
The same longsleeve, rebuilt
New model, new styling, new light — generated from the original frames. The garment itself is untouched: same cut, same colour, same seams a customer will receive.
After · generated card set4 frames
New · frontNew · backNew · front, full lengthNew · back, full length
What changed (and what didn't)
Four decisions, none of them about the garment.
(01)The modelCasting
(02)The styling around itGrey sweats, belt, loafers
(03)The light and the roomSoft daylight, shadow kept
(04)The retouchFabric, fall, colour
Role (what I did)
Concept and full AI production for a card that had to sell the same item, better.
01
Read the original
Cut, colour, seam lines and proportion taken off the existing frames — the garment has to survive the rebuild unchanged, or the customer receives something different from the photo.
02
Recast & restyle
A model that matches where the brand wants to sit, and the styling around the item rebuilt into something a customer would actually put together.
03
Rebuild the frames
Front, back and full length regenerated in one consistent light and one room, so the set reads as a single shoot rather than four separate images.
04
Deliver as a card
Output sized and ordered for the product page — not a folder of images the team then has to crop.
Part two
And when there's no shoot at all
Same service, other end of the scale. Here the brand had nothing but two phone photos of a hat, taken on a desk in whatever light the room had. That was the entire brief.
